Home Selling Process

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Pricing Strategy

Pricing is a key component in the marketing mix. When pricing your home you will need to take into account property condition, location, price of comparable homes that have closed and are on the market, as well as current market conditions. We meet with you to assist in thinking through these details. We provide the following:

• Initial Walkthrough - We have you walk us through your home so we can get a feel for the property to assist in our pricing recommendation and later marketing strategy.

• Comparative Market Analysis - We compile and review closed comparable sales with you to assist in determining a target price range.

Online Resources:

• Zillow.com - Free online home valuation. Be a bit skeptical as the service provides a very wide value range. Works best in areas where housing types are very similar but fun to try nonetheless.

Home Preparation

First impressions are critical so we work with you to get your home into shape so it shows it's best. As we recommend this step be completed before your home to public showings, the earlier this process is started the better.

• Property Binder - We collect all information required to efficiently facilitate the ultimate sale such as condo documents, budget, meeting minutes, disclosures, and listing paperwork.

• Walkthrough Feedback - Based on our initial walkthrough we make suggestions on how the home should be staged to improve showings.

• Home Staging Checklist - We provide you a checklist of items to be addressed prior to listing the home.

• Home Staging Guide - We provide you a guide that addresses home staging and techniques that can be applied.

• Vendor Coordination - In many cases work needs to be done by vendors such as painters, electricians, etc.. As we have a network of these resources we can recommend and coordinate any work that needs to be completed.

Online Resources:

• Home Staging - Tips on staging your home for sale.

• Curb Appeal - Tips on improving your home's curb appeal for sale.

Marketing Strategy

So far we have priced your home and prepared it for showings. It is now time to determine what marketing techniques to apply. Using the marketing techniques listed below we determine that appropriate marketing to be performed. We have access to the latest marketing techniques and materials:

• Virtual Tour - A virtual tour provides potential buyers with a view of the interior of your home. Home listings with photos are viewed online far more often than listings without. The photos are taken by a professional photographer and are used throught all print and internet media.

• Internet - The listing is input into the local Multiple Listing Service of Illinois (MLSNI) and becomes available to all other subscribing brokerage and agent websites.

• Signage - Signs are placed on the property depending on condo regulations and community ordinances.

• Print - Advertising is placed in the Sunday edition of the Chicago Tribune. In addition a full property brochure and a targeted direct mail campaign is executed.

• Face to Face - The home is made available to the brokerage community through brokers open houses and caravan. The home is made available to the public through scheduled showings and open houses.

Offer & Negotiation

Once an offer is received we assist in the following:

• Buyer Qualification - We review the offer to ensure it is accompanied with a pre-approval and that all terms are acceptable.

• Contract Negotiaion - We review all terms of the contract with you and facilitate the negotiaion to conclusion.

Sale & Pre-Close Preparation

Once a meeting of the minds has been reached, a number of steps then need to quickly take place. We assist in preparing a list of items that need to be addressed in ensuring a smooth close. These may include:

• Buyer Inspection

• Appraisal

• Survey

• Attorney Review

• Inspection Item Repair

• Earnest Money Collection/Deposit

• Closing Coordination

• Move Preparation

Close

The closing is the culmination of the entire process where ownership is transferred to the buyer. We stay involved in the transaction from beginning to end which ensures a smooth close. Staying involved allows us to uncover issues before the close, however, in the event that any issues do arise, we work with all involved until resolved.

Online Resources:

• What Happens at Closing - Brief guide by Ginnie Mae describing what happens during the closing.

Post-Close Support

Our service does not stop at the closing table. Use us as a resource even after the closing. We have a number of resources to draw upon from real estate attorneys to accountants to contractors. We are always here to assist.

Online Resources:

• Local Resources - Find information on community services, entertainment, recreation, restaurants, and more.